Shopify SEO services that fix what the platform gets wrong by default

Category searches pair a product type with a material, size or use. Collection pages are the natural answer to them, so I start there. I review which collections exist, which searches they could answer, and where two collections compete for the same term. Each priority collection gets a focused title and meta description, a short intro above the product grid, and longer buying guidance below it. Most themes only show the description at the top, so I add a second content area in the theme.

Then come internal links. Collections should link to related collections and to their best sellers. The main menu should reach every important collection within a click or two. Filtered and tag URLs can create many near-duplicate pages, so I check how the theme handles their canonical tags. Product pages follow: unique descriptions in place of supplier copy, clear image alt text, and titles that say what the item is.

Shopify can serve the same product at two addresses, one under /products/ and one inside a collection path. The canonical tag points to the first, yet many themes link to the second from every collection grid. That sends mixed signals through your internal links. The fix is a small Liquid edit so product cards link to the canonical URL. I make it on a duplicate theme and test before publishing.

Product schema is the next check. Most themes output basic Product markup, and review apps often add a second, conflicting copy. I test templates with Google's Rich Results Test and merge the markup into one clean block. It includes price, availability, brand and review data where the store has it. I also check the robots.txt.liquid file, the automatic sitemap and Search Console's page indexing report for anything blocked or left out.

Shopify site speed problems mostly come from the theme and its apps, since Shopify runs the hosting. I measure Core Web Vitals on the home, collection and product templates. Typical causes are oversized hero images hurting LCP, app scripts slowing INP, and late-loading banners or review widgets raising CLS. I remove leftover code from uninstalled apps and delay scripts that do not need to load first.

Month one is the audit, the theme fixes and the collection plan. From month two, SEO specialists on my team write collection and blog content from briefs I approve, and they handle link outreach. I remain your single point of contact and review everything before it goes live. Plans start at $299 per month. I do not promise rankings. Each month I report what was done, what moved and what comes next.