Website redesign services built to protect your rankings and fix what is costing you leads

Before I open a design file, I crawl the current site and export every URL, page title, meta description and heading. I pull the pages that bring search traffic from Search Console and mark them as protected. Those pages keep their URL, their main topic and their internal links unless there is a strong reason to change them.

Every URL that does change goes into a redirect map, with one old address matched to one new address. I build the new site on a staging copy that search engines cannot index. On launch day I apply the 301 redirects, crawl the live site again and compare it against the first crawl. Then I resubmit the sitemap and watch Search Console for 404 errors and dropped pages over the following month.

The clearest sign is a site that works against the phone. Text needs pinching to read, the menu covers the screen and the contact form takes a minute to load. I also see themes that no longer get updates and page builders so old that every edit breaks a layout. Service pages that no longer match what the business sells are another sign.

Some sites need less than their owners think. If the structure is sound and the problem is speed, a cleanup costs far less than a rebuild. If the design is fine but leads are low, the fix may be the copy, the form or the tracking. When I am unsure which case applies, I suggest my website audit first. I quote the redesign only if the findings call for it.

Small business sites with 5 to 12 pages usually run $599 to $2,500. Where a project lands in that range depends on four things. The first is the number of unique page layouts. The second is how much content has to be rewritten or moved. The third is whether the platform changes. The fourth is how many forms, booking tools and integrations need reconnecting. Ten pages that share two layouts cost less than six pages that each need their own.

To quote, I need the current URL and a list of pages you want to keep, drop or add. Two or three sites whose look you like also help. Read access to Search Console and analytics shows me which pages matter. I send a fixed quote within one business day. New clients pay half up front and half on delivery, and 30 days of fixes are included after launch.

Week one is the audit: I crawl the current site, export every URL, title and heading, and mark the pages that bring search traffic as protected. You get the list of protected pages and a fixed delivery date before anything is built.

Week two is the build on a staging copy that search engines cannot index: the new layouts, the templates for the service pages, and the first pass of your content and photos moved across. You review it on a phone and a laptop, and the changes you ask for go in the same week.

Week three is the detail work: every remaining page, the forms and the tracking wired up, each changed URL added to the redirect map, and a check of every page on both devices. Nothing goes live until the map covers every old URL.

Launch day applies the 301 redirects, resubmits the sitemap and starts a 30-day watch on Search Console. Your quote states the delivery date, and the biggest variable is how quickly content and approvals come back from your side.

The finished site, the domain, and the analytics and Search Console properties stay in your name, and ownership of the design, copy and code passes to you on final payment, as my terms page sets out.

The access you gave me for the build is yours to remove the day the project ends. You keep every login, the recorded walkthrough and the written notes.

If the structure is sound and the problem is speed, a cleanup costs far less than a rebuild. If the design is fine but leads are low, the fix may be the copy, the form or the tracking rather than a new site.

When it is not clear, my website audit comes first and I quote the redesign only if the findings call for it. After launch, a care plan from $149 a month keeps the site updated and monitored.