A website audit that tells you exactly what to fix and in what order

I crawl the whole site with Screaming Frog, the way a search engine would. The crawl shows broken links, redirect chains, pages blocked by robots.txt and stray noindex tags. It also shows duplicate or missing titles and descriptions, and canonical tags that point to the wrong page. I compare the XML sitemap against what Google has indexed in Search Console. That comparison reveals pages that should rank but are missing from the index.

Then I check the things a crawler cannot judge. I look at whether each important page targets one clear topic or whether several pages compete for the same search. I test structured data for errors, look at how pages render on a phone and confirm that HTTP addresses redirect to HTTPS. Every finding is logged with the affected URLs, so nothing in the report is a vague warning.

Core Web Vitals are three measurements. LCP is how long the main content takes to appear. INP is how quickly the page responds to a tap or click. CLS is how much the layout jumps while loading. I read field data from real visitors where Google has it, then use lab tests to find the causes. Common ones are oversized hero images, render-blocking scripts, chat widgets, web fonts and banners with no reserved space.

The conversion audit is done by hand on a phone. I go through the site as a buyer would and note where I get stuck. I check that the offer is clear on the first screen, the phone number can be tapped and the form asks only for what it needs. I submit a test inquiry to confirm it reaches an inbox. I also check that GA4 records form submissions and call clicks as key events.

Each finding becomes one row: the problem, the affected URLs, why it matters, the effort to fix it and the likely impact. I sort the list so that low-effort, high-impact fixes sit at the top. Security and accessibility basics are included, such as outdated software, exposed login pages, missing alt text, low color contrast and form fields without labels. A recorded Loom walkthrough explains the list in plain language.

The audit also tells you which of my other services you need, if any. Sometimes the list is a handful of small fixes and a redesign would be wasted money. Sometimes the platform is the limit and a migration is the honest answer. If ongoing work is needed, my SEO service or a maintenance plan picks up where the audit ends. You are free to hand the list to your own developer.