Website migration services that move your site without losing your rankings

Rankings are lost in migrations when URLs, titles or content change and nobody tracks the difference. So the first job is a full crawl of the old site. I export every URL with its title, meta description, headings and canonical tag, and I pull the top pages and queries from Search Console. That spreadsheet becomes the checklist the new site is measured against.

I build the new site on a staging address that is blocked from indexing. Page titles, descriptions, heading structure, image alt text and structured data are carried over page by page. After the DNS cutover I crawl the live site again and compare the two crawls line by line. I remove the indexing block, resubmit the sitemap and watch Search Console. The change of address tool is used only when the domain itself changes.

A 301 redirect map is a spreadsheet with three columns: the old URL, the new URL and the status after launch. Every old address gets its own closest match. Sending everything to the homepage is the shortcut I see most, and search engines tend to treat those redirects like missing pages. Platform URL patterns matter here. Wix and Squarespace put blog posts under their own folder paths, and the new platform rarely uses the same ones.

Where the redirects live depends on the destination. Webflow has a 301 redirects panel in its site settings, Shopify has its own URL redirects tool, and WordPress uses a redirect plugin or server rules. I avoid chains, where one redirect points at another. After launch I test every row of the map. I also check Search Console in the following weeks for 404 errors from old links that the crawl could not see.

No tool moves a design between platforms. Wix has no full site export, so on a Wix to WordPress move I rebuild each page by hand and bring the blog posts across separately. Squarespace can export pages and blog posts as an XML file, but styling, product pages and some page types are left out. For Squarespace to Webflow, I turn the blog content into a CSV file and import it into a CMS collection.

Forms, booking tools, analytics, ad pixels and CRM connections are reconnected and tested on the new site before launch. If your domain is registered with Wix or Squarespace, I copy every DNS record before anything moves, so your email keeps working. A migration keeps your current design. If you also want a new look and a new page structure, my website redesign service covers both in one project.