GoHighLevel Pricing 2026: Plans and Hidden Costs Explained
GoHighLevel costs $97, $297 or $497 a month in 2026. See what each plan includes, the usage costs billed on top, and which plan fits your business.
By Talha Abid10 min read
GoHighLevel pricing in 2026 is $97 a month for Starter, $297 for Unlimited and $497 for Founder, the plan formerly named Agency Pro, as listed on HighLevel's pricing page when I checked it on 30 October 2026. HighLevel is the company behind GoHighLevel, so the two names mean the same product. Phone, SMS, email and AI usage are billed on top. One business needs Starter, an agency needs Unlimited, and Agency Pro is for reselling the software.
Want to test it before paying? You can start a free GoHighLevel trial through my link and decide after you have used it. That is my referral link: HighLevel pays me a referral commission if you sign up, at no extra cost to you.
I have built more than 65 GoHighLevel systems for agencies, coaches and local businesses, and you can open many of them on my work page. This is the explanation I give clients before they pick a plan. If you are also deciding who should do the setup, read my guide on how to hire a GoHighLevel expert.
Key takeaways
- There are three main plans: Starter at $97, Unlimited at $297 and Founder, formerly Agency Pro, at $497 a month. All three include the core toolset.
- The plan fee is the floor of your bill. Calls, texts, emails, AI features and premium workflow actions are billed by usage.
- Texting US numbers requires A2P 10DLC registration, which has its own carrier fees and an approval wait.
- One business fits on Starter. An agency managing client accounts needs Unlimited. Founder only makes sense if you sell the software under your own brand.
- The setup decides whether the subscription earns its keep. A default account with no workflows is an expensive contact list.
How much does GoHighLevel cost in 2026?
GoHighLevel has three plans: Starter at $97 a month, Unlimited at $297 and Founder at $497, as listed on HighLevel's pricing page on 30 October 2026. Founder is the new name for the top plan; HighLevel's help center still describes it as "Formerly known as the $497 Agency Pro Plan".
| Plan | Monthly price | Sub-accounts | What it adds | Best for |
|---|---|---|---|---|
| Starter | $97 | Up to 3 | All core features, unlimited contacts and users | One business |
| Unlimited | $297 | Unlimited | Rebilling of phone and email at cost, basic API access | Agencies managing client accounts |
| Founder (formerly Agency Pro, often called SaaS Pro) | $497 | Unlimited | SaaS mode, automated sub-account creation, rebilling with a markup, user and agent reporting, advanced API access | Agencies reselling GoHighLevel as their own software |
Annual billing is cheaper: the page lists $970, $2,970 and $4,970 a year, which is ten months of the monthly fee. A custom-priced Enterprise tier also exists, sold through HighLevel's sales team.
The same page lists paid add-ons, most of them billed per sub-account: the AI Employee at $50 or $97 a month, a branded client portal app at $49, dedicated email IPs at $59 per IP, HIPAA compliance at $297, WhatsApp at $10, and WordPress hosting from $10 per site. Those figures were on the page on 25 September 2026. On 30 October 2026 the page also listed a white-label mobile app at $497 a month and premium support at $500 a month.
Prices and plan features change, so check the current GoHighLevel pricing before you decide.
What does every GoHighLevel plan include?
Every plan includes the same core platform:
- CRM, contacts and sales pipelines
- Funnel and website builder
- Forms, surveys and calendars
- Email and SMS marketing
- Workflows for automation
- Reputation and review management
- Courses and memberships
- The standard mobile app
Contacts and team members are unlimited on every plan. What changes between plans is how many sub-accounts you can run and what you can do with them.
A sub-account is one business inside GoHighLevel, with its own contacts, pipelines, funnels and phone numbers. An agency needs one per client.
Who is the Starter plan at $97 for?
Starter is for one business that wants GoHighLevel to replace its CRM, booking tool, email platform and funnel builder.
You get up to three sub-accounts, so a business with two locations or two brands still fits.
Starter leaves out unlimited sub-accounts and the rebilling features. A single business needs neither.
Who is the Unlimited plan at $297 for?
The moment you manage GoHighLevel for other businesses and pass three accounts, you need Unlimited.
Each client gets a separate sub-account, so their data never mixes. You can pass phone and email usage through to each client at cost. HighLevel's pricing page also lists basic API access at this tier, which matters if you plan custom integrations.
Most of my agency clients sit here, often with a white-label freelancer doing the builds, which the freelancer or agency guide covers. It is the right plan when you deliver GoHighLevel as part of a service and do not want to charge clients a software subscription.
Who is the Founder plan at $497 for?
Founder, which HighLevel called Agency Pro until recently, adds SaaS mode. You set your own pricing tiers, clients sign up and pay you through Stripe, and new sub-accounts are created automatically.
You can also rebill usage for phone, email and AI features with a markup, and you get user and agent reporting plus advanced API access.
This plan is for agencies that want recurring software revenue on top of service revenue. It costs $200 a month more than Unlimited, so it pays off once the software fees you collect cover that gap.
What are the hidden costs of GoHighLevel?
HighLevel documents all of these. They are easy to miss when you only look at the three plan prices. I leave out per-unit rates on purpose, because they change. HighLevel's pricing page says calls, texts, emails and premium AI features are billed by usage on every plan, and the current per-unit rates are shown inside the account and in HighLevel's help center.
| Cost | How it is billed | Who should budget for it |
|---|---|---|
| Phone numbers, calls and SMS | Per number, per minute and per message segment through LC Phone, or through your own Twilio account | Anyone who calls or texts leads |
| Email sending | By the volume of emails sent through LC Email, or through your own sending provider | Anyone running newsletters or email sequences |
| A2P 10DLC registration | One-off brand and campaign registration fees plus a recurring campaign fee, passed through from US carriers | Anyone texting US numbers from a local number |
| AI features | Conversation AI, Voice AI and Reviews AI carry usage-based charges | Accounts that turn the AI tools on |
| Premium workflow actions and triggers | Per execution | Accounts with integration-heavy workflows |
| White-label mobile app | A separate paid add-on. The standard app is included | Agencies that want their own branded app in the app stores |
| Optional add-ons | Monthly fees for extras such as WhatsApp messaging, WordPress hosting and online listings | Only the accounts that need them |
| Setup time | Your own hours, or a one-off build fee | Everyone |
How does usage billing work?
Usage is drawn from a prepaid balance in the account that tops itself up from your card when it runs low. Check the recharge amount and threshold in the first week so a busy month does not surprise you.
HighLevel's pricing page also notes that telecom and third-party charges apply during a trial. The trial covers the plan fee. It does not cover texts and calls.
Why does A2P 10DLC matter?
US carriers require businesses that text from standard 10-digit local numbers to register their brand and their messaging campaign. Unregistered traffic gets filtered or blocked.
Registration happens inside GoHighLevel. It carries fees, and in my builds approval has taken from a few days to several weeks. Start it in week one, before you build any SMS automation. Toll-free numbers go through a separate verification process. Twilio's A2P 10DLC overview explains what the carriers require, and 10DLC.org collects the carrier codes of conduct in one place.
What does setup cost?
The most expensive line is usually time. You can learn the platform yourself over a few months, or pay for a build once.
My GoHighLevel setups for a single business usually land between $497 and $1,500, fixed before work starts. Standalone workflow and automation builds start at $397. The GoHighLevel expert cost guide sets those prices next to market hourly rates and agency retainers.
Which GoHighLevel plan should you pick?
- One business, one to three locations: Starter.
- A coach or course creator with one brand: Starter.
- A freelancer or agency with four or more client accounts: Unlimited.
- An agency that wants to sell software subscriptions under its own brand: Founder, once client fees will cover the extra $200 a month.
- Still unsure: start on the lowest plan that fits today. You can upgrade from inside the account when you hit a limit.
I would not buy a higher plan for features you might use one day. Paying for unused capacity every month is the more common mistake I see.
Is GoHighLevel worth it? My review after 65+ builds
For a business paying separately for a CRM, an email tool, a booking tool, a funnel builder and a review tool, GoHighLevel usually costs less than the combined bill. It also removes the integrations between those tools, which is where things tend to break.
The value depends on the setup. An account with instant lead response, missed-call text-back, appointment reminders and review requests running from day one is the version that earns its monthly fee.
Where it is strong: one bill replaces a CRM, an email tool, a booking tool, a funnel builder and a review tool, contacts and users are unlimited on every plan, and the automations that matter can run from day one.
Where it falls short: usage billing surprises new accounts, A2P approval can hold up texting for weeks, and learning the platform on your own takes months rather than days.
My verdict: worth it for a business that will use the automations, and an expensive contact list for one that will not. The full GoHighLevel review goes through it area by area, with what reviewers on Trustpilot, G2 and Capterra report.
How do you start a GoHighLevel free trial?
HighLevel's pricing page listed a 14-day free trial on every plan when I checked it on 30 October 2026.
- Open the GoHighLevel trial page through my link and pick a plan. Starter is fine for testing.
- Create the account and add your business details.
- Set a calendar reminder a few days before the trial ends, so staying or leaving is a deliberate decision.
- Use the trial to build one real thing, such as a booking funnel with a reminder workflow.
If you want the account built properly from the start, see my GoHighLevel expert page or send the details through the contact form.
Frequently asked questions
Is there a free GoHighLevel plan?
No. GoHighLevel has no permanent free plan. It offers a free trial, listed as 14 days on the pricing page on 30 October 2026, and then the plan fee starts. Usage charges for calls and texts can apply during the trial. Start the trial and cancel before it ends if the platform is not a fit.
Can I switch GoHighLevel plans later?
Yes. You can move from Starter to Unlimited, or from Unlimited to Founder, from inside your account, so there is no need to buy ahead of your needs. Downgrading is possible too. Before you do it, check what happens to sub-accounts above the lower plan's limit and to any SaaS or rebilling features your clients rely on.
Do I need A2P 10DLC registration to text from GoHighLevel?
If you text US numbers from a standard local number, yes. US carriers expect the brand and the messaging campaign to be registered, and unregistered messages are likely to be filtered. You complete the registration inside GoHighLevel. It has its own fees and an approval wait, so do it before you rely on SMS reminders or follow-up sequences.
How much does it cost to have GoHighLevel set up for me?
Most single-business setups I build land between $497 and $1,500 as a fixed quote agreed before work starts. My guide on how to hire a GoHighLevel expert covers market rates, timelines and the questions to ask before you hire anyone, including me.
Is there a contract with GoHighLevel?
No. HighLevel's pricing page states that plans run month to month with no long-term contract, and that you can upgrade, downgrade or cancel from the dashboard at any time. Annual billing is the exception in practice, because you pay the year up front for the discount.
How does GoHighLevel pricing compare with ClickFunnels?
ClickFunnels is priced for a business that sells through funnels, courses and email, and it does not include phone numbers or texting; you connect an outside service for that. GoHighLevel's Starter plan covers funnels plus a CRM, calendars, SMS and email, and Unlimited adds client sub-accounts for agencies. If you only sell through funnels, check the current ClickFunnels pricing page before you decide. If you also need follow-up automation or you manage client accounts, one GoHighLevel plan usually costs less than running both tools. I build on both; see my ClickFunnels expert page.