GoHighLevel White Label and SaaS Mode: Setup, Costs and Limits
How GoHighLevel white label and SaaS mode work: branded domains, the $497 Founder plan, rebilling with markup, the $497 mobile app, and what to set up first.
By Talha Abid9 min read
White label and SaaS mode are two different things in GoHighLevel, and agencies mix them up every week. White label puts your brand on the app your clients log into: your domain, your logo, your terms. SaaS mode turns that app into a product you sell: your own plans, a signup page, automatic sub-account creation and billing through your Stripe account. You can white label on any agency plan. SaaS mode needs the $497 Founder plan.
I have built both for agencies since 2022, including Sales Butler, a white-label HighLevel SaaS you can open from my work page, so this guide covers what the help center says and what it leaves out. Every figure below was checked against HighLevel’s pricing page and its help center on 3 November 2026.
Key takeaways
- White label is a set of domains and a logo: an app domain for the login, a branded domain for forms and calendars, an email sending domain, a sites domain and a client portal domain. Each needs its own DNS records.
- SaaS mode lives on the $497 Founder plan. It adds the SaaS Configurator, automatic sub-account creation from a snapshot, and rebilling with a markup. The $297 Unlimited plan can rebill phone and email at cost but cannot mark them up.
- Clients pay you through your own Stripe account. HighLevel bills the agency first, and the agency’s Stripe charges the client. If the client has no card on file, rebilling sits on hold.
- The white-label mobile app is a separate $497 a month subscription and needs an Apple Developer Organization account, a Google Play organization account and a D-U-N-S number.
- Build the snapshot, the onboarding checklist and the support boundary before you sell the first plan. The configurator takes an afternoon; the product takes weeks.
White label: what your clients see
HighLevel’s help article on white-label domains, updated 10 September 2026, describes the whitelabel domain setup as four steps: "create a CNAME in your DNS records", configure it in the agency account, upload your logo and update your terms and conditions. It recommends a subdomain, and notes that agencies most commonly use "app", as in app.yourbrand.com. That is the address your clients type to log in, and the page they land on carries your logo rather than HighLevel’s.
The app domain is only the first of several. The same article covers a branded API domain, which changes the links HighLevel generates for forms, surveys and calendars, so a booking link reads as your brand instead of a HighLevel address. An email sending domain authenticates the emails your sub-accounts send. A sites domain is set per sub-account for the websites and funnels built inside it. A client portal domain brands the login for courses, communities and memberships. The article is firm on one point: "The DNS records required for one domain type should not automatically be reused for another." Each type gets its own records, and most should sit on subdomains so they do not collide with the website or email you already run.
| Domain | What it brands | Set at |
|---|---|---|
| App (whitelabel) domain | The desktop app and login page | Agency |
| API or branded domain | Form, survey and calendar links | Agency default, sub-account override |
| Email sending domain | Email sent through the platform | Agency and sub-account |
| Sites domain | Websites, funnels and stores built inside a sub-account | Sub-account |
| Client portal domain | Courses, communities, memberships and affiliate logins | Sub-account |
Two things white label does not cover on its own. The standard mobile app your clients install is HighLevel’s, unless you pay for the white-label mobile app described below. And custom CSS, which agencies use to restyle the desktop app, does not apply to the mobile apps at all.
Which plan you need
The pricing page lists three agency plans and an enterprise tier. Starter at $97 a month ($970 a year) includes three sub-accounts, unlimited contacts and users and the core feature set. Unlimited at $297 ($2,970 a year) adds unlimited sub-accounts, "Rebill Phone & Email (no markup)" and basic API access. Founder at $497 ($4,970 a year), which HighLevel called Agency Pro until recently and still calls the Pro plan in its FAQ, adds "Rebilling with markup", the Founder feature set and access to the HL Partner Network. SaaS mode belongs to this plan.
The page’s FAQ says you can white-label the desktop web app and connect custom domains without naming a plan, and the white-label domains article names no plan requirement either. In practice the $97 plan is where a single business or a tiny agency sits; the moment you have a fourth client, or want to pass phone and email costs through, you are on Unlimited.
| Starter $97 | Unlimited $297 | Founder $497 | |
|---|---|---|---|
| Sub-accounts | 3 | Unlimited | Unlimited |
| White-label domains and logo | Yes | Yes | Yes |
| Rebill phone and email at cost | No | Yes | Yes |
| Rebill with a markup | No | No | Yes |
| SaaS Configurator and automatic sub-accounts | No | No | Yes |
| API access | No | Basic | Advanced |
My GoHighLevel pricing guide covers the usage charges and add-ons that sit on top of every plan.
SaaS mode: selling GoHighLevel as your own product
SaaS mode is the SaaS Configurator plus everything it switches on. You define plans with a monthly price in your Stripe account, HighLevel generates a signup and checkout page under your brand, and when someone pays, a sub-account is created automatically from the snapshot you chose, with the features your plan allows. Trials, plan upgrades and cancellations run through the same flow, so a client can buy at two in the morning without anyone at the agency touching a thing.
The help article on rebilling, reselling and wallets, updated 30 September 2026, adds the detail that matters for your margins: under the SaaS Configurator, "new Sub-Accounts created by the SaaS Mode will have rebilling with a Markup enabled by default." Existing sub-accounts can be converted with "Switch to SaaS" from the sub-account menu, after which the client adds a card at their own billing settings. The agency must not add its own card there.
What the client experiences is a product: your domain, your plan names, your invoices, your support address. What they do not see is HighLevel, as long as the domains, the logo and the terms are set up and you have decided what to do about the mobile app.
Rebilling, reselling and the wallet
The same article defines the three words. A wallet "is a pre-loaded amount of money credits added into a virtual wallet" that usage draws down and your card refills. Rebilling lets you "charge the HighLevel Price to the Sub-Account" for usage such as SMS, calls and email, at cost or with a markup. Reselling lets you offer add-ons such as WhatsApp or WordPress hosting to sub-accounts at a marked-up price.
The plan rules are quoted plainly: rebilling without markup is "Available only on the $297 and $497 plan only", and rebilling with agency markup is "Available on the $497 plan only." Money moves in one direction: HighLevel charges the agency, usage is deducted from the agency wallet, and the agency’s Stripe charges the client. "All Agency Stripe charges to the Sub-Account Card belong to the agency." If a client has not added a card, "rebilling remains On Hold until payment setup is completed," and the sub-account can be restricted until it is.
For phone usage, the SaaS mode activation article, updated 27 October 2026, says "the default markup is set to 1.05x (meaning a 5% markup) to cover your Stripe charges," and that phone rebilling works only with LeadConnector Phone, not with a Twilio account you connected yourself. The usage prices you are passing through, per HighLevel’s pricing and billing article updated 29 October 2026: email at $0.675 per 1,000, premium workflow actions at $0.01 per execution, and SMS and calls at the same rates as Twilio, which vary by region.
What the white-label mobile app costs
The pricing page lists the white-label mobile app at $497 a month; the billing article gives the same figure with a quarterly option at $1,491. The self-service app customizer, updated 26 June 2026, lets you set the app name, icon, splash and login logos, colours, fonts and navigation, then build and submit to both stores. The prerequisites are the part agencies underestimate: an Apple Developer Program Organization account (individual accounts are not supported), a Google Play Console organization account, a valid D-U-N-S number, and public privacy policy and terms pages. Review times "vary by Apple/Google".
Two cheaper routes exist. The branded client portal app, at $49 a month per sub-account, brands the portal for courses, communities and memberships. And the membership PWA installs from the browser without a store listing. Neither replaces the full app, but either is enough for an agency that sells memberships rather than a CRM app.
What to set up before you sell the first plan
The configurator is the quick part. The product is everything a client meets after they pay, and this is the order I build it in.
- One snapshot per niche, tested with fake leads until every workflow fires once and only once. Business name, phone, booking link and review link live in custom values, so a new client’s details change in one place.
- An onboarding checklist for the steps a snapshot cannot carry: the phone number, the A2P 10DLC registration, the email sending domain, the calendar connection and the payment integration.
- A support boundary, written down. What your plan includes, what costs extra, and how a client reaches you. Without this the $97 plan client expects the $997 service.
- A price above your cost. Add the plan cost per sub-account, the usage you are passing through, the wallet float and your time, then decide the markup. Rebilling covers usage; it does not cover your weekends.
- Terms, a cancellation flow and a failed-payment sequence, because SaaS mode will happily keep a sub-account alive after the card declines unless you decide otherwise.
- A demo sub-account you can show on a call, built from the same snapshot the paying client will receive.
What it costs to have it built
The snapshot, the configurator, the domains and the documentation together take two to three weeks for a first niche, and I quote it after a 30-minute call because the scope depends on how many plans you sell and how many sub-account templates you need. The offer is listed on my pricing page and the technical side on the GoHighLevel developer page. If you do not have an agency account yet, you can start a GoHighLevel trial here; HighLevel pays me a referral commission if you do, and it does not change your price.
Frequently asked questions
Can I white label GoHighLevel on the $97 plan?
The pricing page’s FAQ says you can white-label the desktop web app and connect custom domains, and names no plan restriction, and the help article on white-label domains names none either. What the $97 Starter plan lacks is capacity and billing: three sub-accounts, no rebilling and no API. Most agencies that white label are on Unlimited for those reasons rather than for the branding.
Will my clients know they are using GoHighLevel?
Not from the login, the links or the emails, once the app domain, branded API domain and email sending domain are set and your logo and terms are in place. The mobile app is the gap: the standard app is HighLevel’s, so you either pay for the white-label app, point clients at the browser-based portal, or tell them.
What should I charge for a SaaS plan?
Start from cost: your plan fee divided across sub-accounts, the usage you pass through, and the hours a client takes each month. Rebilling with a markup covers the usage, but the subscription price has to cover the rest. Agencies that sell at $97 a month and promise unlimited support lose money on the second ticket.
Can I move existing clients onto SaaS mode?
Yes. The help center describes converting an existing sub-account with "Switch to SaaS", after which the client adds a card at their own billing settings. Until they do, rebilling stays on hold, so send the request before you switch the plan.
Is SaaS mode worth $200 a month more than Unlimited?
Only when subscription revenue, markup on usage and the time saved by automatic onboarding add up to more than the difference. An agency with three clients on bespoke retainers gains nothing from the Founder plan; one selling a $197 plan to twenty small businesses covers the difference with one of them.